VIVIE Fine Jewellery
A modern fine jewellery brand built to bring real diamonds, real value, and real style to everyday life.
The Overview
I co-founded VIVIE Fine Jewellery in 2025 — a modern fine jewellery brand built to feel refined, confident, and genuinely wearable.
I created the brand's digital and creative foundation from the ground up. I designed and built the website from scratch, shaped the brand's digital presentation and customer experience, and wrote the brand's core messaging, copy, and taglines.
The intention was to create a jewellery brand that felt modern, confident, and wearable — something that resonated with the way people actually live and style their jewellery today.
The Longer Version
As co-founder, my contribution to VIVIE centred on shaping the brand's digital presence, identity, and customer experience. I designed and built the entire website from the ground up — site structure, product architecture, and the overall customer journey — to create a clean, intuitive shopping experience. Particular attention went to the brand aesthetic, making sure the site felt polished, minimal, and reflective of the quality of the jewellery itself.
Alongside the digital build, I developed the brand voice and written narrative — the brand story, website copy, product descriptions, and taglines that define how VIVIE speaks to its customers. The goal was a tone that felt modern, clear, and quietly confident, while keeping warmth and personality.
I also shaped the visual presentation and storytelling across platforms, keeping the website, brand messaging, and marketing content consistent — a cohesive brand presence positioning VIVIE as a modern fine jewellery brand that blends timeless pieces with a contemporary, fashion-led aesthetic.
I exited the business in 2026, handing over a brand with a clear identity, and a confident voice of its own.
What built
the brand
As co-founder, I shaped VIVIE's brand and its entire digital and creative foundation:
