Margarita Margarita
From a Brisbane kitchen brainstorm to a nationally loved cocktail brand.
The Overview
It started with Stanley — a 1972 Commer Highwayman van I converted into a mobile margarita bar.
I founded Margarita Margarita in 2020 as an events and weddings service, slinging cocktails out of Stanley at every kind of celebration. From there it grew into something I never quite planned: a nationally stocked cocktail mixer range, sold through 90+ stockists, alongside a thriving events arm and a team of staff. By the time I exited in March 2025, it had become one of Australia's leading cocktail mixer brands — all built from a wild idea, a cute vintage van and a very good Marg recipe.
The Longer Version
Margarita Margarita began as a tequila-fuelled brainstorming session in my Brisbane kitchen, after yet another batch of what I believed were the best* Margs ever made. I set out to create a brand that could bring premium, flawless Margs to any celebration — ensuring no one ever had to settle for an average Margarita again.
What started with Stanley as one mobile Margarita bar quickly grew into a nationally recognised brand with both an events and retail presence, including:
- 🍋Two iconic mobile Margarita bars on wheels — Stanley and Dolly.
- 🍋A regular presence at major stadium events, concerts and games at Suncorp Stadium, The Gabba, and Metricon Stadium.
- 🍋Serving Margaritas at some of the largest festivals, including the Moreton Bay Food & Wine Festival, The Hills Food & Wine Festival, Teneriffe Festival, and the Australian Open Polo Finals.
- 🍋Supplying Margarita Margarita mixes to major music festivals nationwide, including BluesFest (in partnership with Diageo for Casamigos Tequila), Spilt Milk Festival, Beyond the Valley, Souled Out Festival, and many more.
- 🍋Pop-up activations at Westfield Carindale and events at Indooroopilly Shopping Centre.
- 🍋Developing and launching a range of eight premium Margarita mixers, including the cult-favourite Classic Margarita Mix.
- 🍋Expanding distribution to more than 90 retailers across Australia, including Dan Murphy's.
A defining element of Margarita Margarita was our signature lemon-based Margarita mix, rather than lime. The result was a smoother, more balanced Marg that became a signature of the brand.
Over five years, Margarita Margarita grew from a kitchen idea into a nationally loved cocktail brand built around great flavour, great experiences, and good vibes.
What built
the brand
Creating unforgettable premium experiences across events, festivals and stadiums.
Strategic partnerships with venues, retailers and global spirits brands.
Building strong relationships with stockists and event organisers.
Distinctive brand storytelling and engaging marketing.
Creating the best* Marg of your life. *Says us, but actually true.
